select_item contains the items event property (docs). select_content does not contain items (docs)

This is significant because the other GA4/Firebase ecommerce events such as:

• view_item_list (docs)
• view_item (docs)
• purchase (docs)
• etc

All contain the items property.

A fairly standard ecommerce flow is:

1. View Product List (view_item_list)
2. Select Product from List (could be select_item, but is currently select_content)
3. View Product Detail Page (view_item)
4. Add to Cart (add_to_cart)
5. Checkout Steps (begin_checkout)
6. Purchase (purchase)

All of the above steps are replicated with Firebase/GA4 events. All of those events, except for select_content have items, which map to the products array for the Segment implementation. select_content breaks a pattern and is preventing our products from appearing in Firebase/GA4 when our Segment Product Clicked event is fired.

We are proposing that Product Clicked gets mapped to select_item instead of select_content.

Docs:

• Current Segment -> Firebase/GA4 Event Name Mapping

cc: @jordantannenbaum1